Ros Torrance

Ros Torrance: creator of the Art A Face Skin Science range.

nz natural cosmetics
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New Zealand's leading natural cosmetic companies wowed 40 French journalists with their unique products at a breakfast event in Paris in May.

The Natural Cosmetics PR breakfast, organised by New Zealand Trade and Enterprise (NZTE) Paris and held at the New Zealand Ambassador's residence, aimed to give New Zealand natural cosmetics maximum exposure in a market where demand for exotic, natural and safe products is growing.

NZTE France Trade Commissioner, Ariane Gonzalez, believes that New Zealand is set to become a world leader in this market. "These companies have a growing international customer base. The purity of their products is favoured by people wishing to nurture their skin and the environment at the same time. We are finding that these products are attracting a number of high profile celebrities and magazines as fans," said Ariane.

The event gave beauty retailers and French media, which included Cosmopolitan, Marie-Claire and leading national newspaper Le Figaro, the opportunity to sample products and talk with company representatives from Living Nature, Skinfood, Antipodes, Art A Face and Trilogy.

Art A Face CEO, Ros Torrance, said: "I found the breakfast very beneficial as I am still in negotiations with various stores in France through my distributor Ravensara. I was amazed at the level of interest from journalists in the ingredients in our products, particularly the New Zealand colostrum which is supplied by Fonterra. There is much more awareness in natural products than there was even six months ago."

Several of the New Zealand companies' products are already available in up-market department stores in Paris, as well as through specialist distributors.

"Skinfood is already in 400 outlets in France including Galeries Lafayette, Monoprix, and Nocibe - and is going into Douglas in Germany," said Karen Murrell, Skinfood CEO. "This season we are launching our new hand cream and tanning moisturiser."

"The event was a great platform to bring our new products to the French media's attention and to plan our next meetings at the Beyond Beauty expo in September. To hold an event like this ourselves would have created a huge dent in our small budget so from a cashflow perspective this event was incredibly beneficial."

Following the PR breakfast the exhibitors were joined by Comvita, NZ Extracts and Sea Dragon Marine Oils for a trip to Cosmetic Valley, the perfume and cosmetic industry cluster outside of Paris, which is home to the world's leading beauty brands, research and educational facilities. This trip was organised by NZTE and included visits to the manufacturing units of ingredients and perfume manufacturers (Adonis and Pacific Creation).